Australia has outlawed a television advertisement in favour of euthanasia - the first in many years to challenge a legal ban on the practice.In the advert, a gaunt-looking actor speaks of intolerable suffering and urges the government to listen to those who wanted to die with dignity.
Regulators say it promotes suicide, which is illegal in Australia.
The group behind the campaign, Exit International, told the BBC it would fight for its reinstatement.
In the banned advertisement, an actor plays a man reflecting on his life and of being struck down by a terminal illness, while pleading to be allowed to die with dignity:
"I chose to marry Tina, have two great kids. I chose to always drive a Ford. What I didn't choose was being terminally ill. I didn't choose to starve to death because eating is like swallowing razor blades.
"And I certainly didn't choose to have to watch my family go through it with me. I've made my final choice. I just need the government to listen."
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